Exclusive: Dr. Martens to Saatchi: You're Fired!

By Mr. Eleven Something.

The Daily Swarm has learned that Airwair Ltd., the creators of Dr. Martens famous footwear, has fired its advertising agency, Saatchi and Saatchi London, in the midst of an ongoing uproar over a poster campaign featuring the images of deceased musicians wearing their shoes in heaven.

David Suddens, CEO of Dr. Martens’ parent company AirWair Ltd., told The Daily Swarm in a phone interview that the posters were never intended to see the light of day. “We said no. It was creative that was put to us, but we didn’t like it. It doesn’t represent the company at all.”

Saatchi later released a statement standing by the ads. Kate Stanners, executive creative director, Saatchi & Saatchi said, “We believe the ads are edgy but not offensive. There has been blog commentary both for and against the ads, but it is our belief that they are respectful of both the musicians and the Dr. Martens brand.”

Isn't huge ads like this are suppose to get reviewed and approved till the highest order of Dr. Marten's people before it can even be released?

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