Coca Cola Sampling
Coke will be my new account after DiGi is gone. So the other weekend I was out to see how they did the sampling at KL. Basically to keep an eye on things and make sure the videographer get good shot of people sampling the product and give positive testimonial. There was soooo many people who turn up for the free coke. It got abit crazy at one point. I don't know how these people have the energy to go to about 4-5 different location each day and give out thousands of samples each day. Must be really tiring for them. Oh, Li San was there as well to keep me company and keep things crazy as usual.
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Advertising life
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